Arri Cameras have been rolling since 1917

The ARRI Group, founded in Munich, Germany, in 1917 by August Arnold and Robert Richter, has been at the forefront of the film industry for over a century. The company's name, ARRI, is derived from the initials of its founders. What began as a modest venture into motion picture technology has evolved into a global powerhouse in the production of professional film equipment, most notably cinema cameras that have set the standard for the industry.

Early Beginnings and Innovations

In its early years, ARRI made significant strides in developing new technologies for the burgeoning film industry. One of their first major innovations was the KINARRI 35, introduced in 1924. This camera was revolutionary for its time, providing filmmakers with a reliable and high-quality tool for motion picture production. The KINARRI 35's success laid the groundwork for ARRI's future endeavors and established the company's reputation for excellence in engineering.

The ARRIFLEX Series: A Game Changer

The breakthrough for ARRI came in 1937 with the introduction of the ARRIFLEX 35, the world’s first portable 35mm motion picture camera with a reflex mirror shutter. This innovation allowed cinematographers to see exactly what they were shooting through the lens, a feature that became a standard in the industry. The ARRIFLEX 35 was lightweight, versatile, and offered unprecedented flexibility on set, which made it a favorite among filmmakers.

ARRI continued to refine and expand the ARRIFLEX line, and by the 1950s and 60s, the cameras were widely used in both television and film production. Notable films such as "Lawrence of Arabia" and "The Godfather" were shot using ARRIFLEX cameras, underscoring their significance in producing cinematic masterpieces.

Transition to Digital: The ARRI ALEXA

The dawn of the digital era brought new challenges and opportunities for ARRI. In response, they launched the ARRI ALEXA in 2010, marking their foray into digital cinematography. The ALEXA quickly became the digital camera of choice for filmmakers due to its superior image quality, dynamic range, and reliability. Its intuitive design and robust performance made it an industry standard for both high-budget feature films and television productions.

The ALEXA series has been used in the production of numerous award-winning films and TV shows, including "Skyfall," "Game of Thrones," and "The Revenant." Its impact on the industry is profound, as it enabled cinematographers to achieve the look and feel of traditional film while leveraging the benefits of digital technology.

Influence on the TV & Film Industry

ARRI's innovations have had a lasting influence on the TV and film industry. The company's commitment to quality and innovation has helped push the boundaries of what is possible in visual storytelling. Their cameras are renowned for their durability, versatility, and the superior quality of their output, which have made them a staple on sets around the world.

Moreover, ARRI's development of industry-standard accessories and lighting equipment has complemented their camera systems, offering a comprehensive solution for filmmakers. This integration of camera and lighting technology has streamlined production processes and enhanced creative possibilities.

In educational settings, ARRI equipment is often used to train the next generation of filmmakers, ensuring that their legacy of quality and innovation continues. Film schools and universities around the globe rely on ARRI cameras to teach students the fundamentals of cinematography, further cementing the company's influence on the industry's future.

From their humble beginnings in Munich to becoming a global leader in cinematic technology, ARRI's journey is a testament to their commitment to innovation and excellence. Their cameras, particularly the ARRIFLEX and ALEXA series, have revolutionized filmmaking and left an indelible mark on the TV and film industry. As ARRI continues to push the envelope in camera technology, their influence on visual storytelling will undoubtedly persist, inspiring filmmakers and captivating audiences for generations to come.